Sales Machine Setup & Ongoing Expansion
A Sales Machine Built From Scratch. Expanded and Improved as You Grow.
Strategic Framework
Hiring salespeople without the supporting infrastructure is one of the most expensive mistakes in GTM. SqidSquare builds the entire machine - the team, the process, the tools, the playbooks, and the training - and then stays to expand and continuously improve it as your revenue scales.
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Let's discuss how sales machine setup & ongoing expansion can accelerate your revenue growth.
Sales Organisation Design
We design your sales org structure based on your GTM motion, revenue targets, and stage of growth. We define every role needed, the reporting structure, team ratios, and the hiring sequence. As you scale, we redesign the org to reflect new capacity, new markets, and new revenue streams.
Sales Hiring
We manage or support the hiring of every commercial role your team needs: Market Research Analysts, BDRs, Account Executives, RevOps, and Sales Ops. Hiring is not a one-time event. As your revenue grows, your team must grow with it. We identify when you need new headcount, then run the full hiring cycle.
SOPs - Standard Operating Procedures
We document every repeatable process in your sales function - how to research a prospect, sequence outreach, qualify, run discovery, manage a deal in the CRM, handle stalled leads, and escalate. SOPs transform individual knowledge into institutional capability.
Sales Playbook
We build a comprehensive sales playbook written specifically for your product or service and your target buyers. It covers your value proposition by persona, the discovery framework, objection handling, and competitor battlecards. We update it every quarter.
CRM Setup & Toolstack Configuration
We configure your CRM with the right pipeline stages, deal properties, activity tracking, and automation. We set up and integrate your full toolstack. As your team grows and new tools emerge, we evolve the stack to keep it efficient and current.
Continuous Training & Enablement
Initial training gets your team started. But continuous training keeps a sales organisation performing at a high level. We run regular training sessions covering playbook updates, new messaging, market changes, and skill development for your AEs and BDRs.
Product Feedback Loop
Your sales team hears things every day that your product team needs to know. We formalize this feedback loop, capture field intelligence systematically, and deliver structured product and positioning suggestions to your leadership.